• New Age Security Solutions
  • Heaton Companies
  • Florida Democratic Party

Complete list of clients
Jared with Congresswoman Debbie Wasserman-Schultz (D-FL)
Jared with congresswoman Debbie Wasserman-Schultz (D-FL)

'Opening Doors & Closing Deals'


Jared is principal of Tomorrow’s Strategies a consulting firm focuses on growing the energy efficiency market. To do this Tomorrow’s Strategies focuses on several key areas in energy efficiency: government policy, academics and financing.

Jared’s largest project, since June 2010, he has served as the National Director of Efficiency First. Efficiency First is a national nonprofit trade association and public policy organization that unites the Home Performance workforce, building product manufacturers and related businesses and organizations. In his role, Jared manages the organization and works on both national and state policy including HOME STAR & REEP Legislation.

Additionally, Jared serves as the Director of the Home Performance Resource Center. The Resource Center is a research think tank that provides resources to municipal program managers, workforce development leaders, academic institutions and energy offices. The organization is working to develop industry best practices in: finance & incentives (including PACE & On Bill), workforce development, business models, labor relations, real estate, labeling and more. Representing the “Resource Center” Jared sits on a joint U.S. EPA-DOE Committee SEE ACTION: Home Retrofit best practices.

Tomorrow’s Strategies Clean Tech clients include Windation (a renewable energy company) and the First Green Bank of Florida. In addition to his role at Tomorrow’s Strategies, Jared serves as the director of Efficiency First a nonprofit which represents home performance contractors. In this role Jared advocates for government policy to engage home owners in energy efficiency and to create jobs.

Jared works as an Instructor at the University of California at Berkeley. At Berkeley the class focuses on how government can invest in infrastructure to “Drive a Sustainable Economy.”Jared also serves as a guest speaker on residential energy efficiency including regular appearances in partnership with the U.S. Department of Energy Efficiency Road Show, the Utility Exchange, the Clean Economy Network, Affordable Comfort Inc.

In the past, Jared has severed as a policy advisor in the areas of energy and the environment to several members of the Florida Legislature and to Members of Congress including Senator’s Evan Bayh and Joe Lieberman.

In addition to his tenure in energy policy, Jared has also raised over $30 million in capital for nonprofit membership organizations and Democratic political campaigns. He has successfully executed low- and high-dollar fundraising strategy plans.

Jared has hands on experience in sustainability as a LEED®AP and installing solar panels.



Erik Milman, the Research Director for Tomorrow's Strategies, is an experienced researcher with years of experience and close Florida ties. Mr. Milman worked for the Florida Police Benevolent Association for several years where he conducted opposition research on numerous candidates for the Florida Legislature. His research enabled the Florida PBA to win several hard fought and difficult races during his tenure there.

Erik has conducted research on more than 50 races in Florida, Maryland and Virginia. His research background includes Congressional, state and local races. His specialties include searching state legislative and court records.

Some of his notable victories there included the 1999 Mayor's race in West Palm Beach where he discovered that the frontrunner had been charged with stock fraud and bared from being a stock broker for life in the 1970's despite the criminal records having been sealed. That information reversed the candidate's position in the polls and the frontrunner placed third on Election Day. Another success is the 2000 State Senate race where his work helped defeat Former Leon County Sheriff Eddie Boone. This experience will be important in the 2006 election since the Republicans have recruited Alachua County Sheriff Steve Oelrich.


After graduating from The Catholic University of America in Washington, D.C. in May 1987 with a B.A. in politics, Mark A. Riordan went to work for then Florida Senator Bob Graham. Serving in various roles that included stints as mailroom director, legislative researcher and correspondent, Riordan then became the senator's assistant press secretary.

Riordan left Capitol Hill in 1990 to travel the United States, Asia, South America and the Caribbean. Upon returning he began a career in Florida politics,
public affairs and the media that included high level state agency appointments, campaign management and consulting for candidates for state house, Congress, the Florida Cabinet and governor.

Also during that time, Riordan earned an M.S. in Journalism in Dec. 1995 from Florida A&M University. After a short time as a general assignment reporter at a suburban Seattle daily (the Eastside Journal), Riordan returned to Florida where he was a copy editor for the Tallahassee Democrat. Following that, he became the senior writer for the accounting trade association magazine Florida CPA Today and later its editor. In 1997, he was appointed assistant director of media relations at Florida State University, where he served with distinction. The FSU Media Relations Office two years running earned the highest award in the country among universities for news writing and reporting. When America's first post-war ambassador to Vietnam, the Honorable Douglas "Pete" Peterson returned from that post to run for governor, Riordan was tapped to manage the campaign. After Peterson withdrew from the race following the terrorist attacks of 9-11, he opened Riordan Communications and has served as a campaign and/or communications consultant for a variety of campaigns, causes and organizations.

In 2004, Riordan was appointed director of media relations at Florida International University in Miami, one of the nation's largest 25 universities with 38,000+ students. After a complete retooling of the media operations at FIU and helping to secure a college of medicine for the university, Riordan returned to private practice where he consults for a variety of NGOs, corporations, universities and other organizations. Among his clients are The Robert Wood Johnson Foundation's annual "Cover the Uninsured Week" campaign, Hill & Knowlton Public Relations, Fleishman Hillard, Royal Palm Insurance Company, Loyola University of New Orleans, the National Democratic Institute and others.

He currently lives in western Broward County, FL with his wife, Kimberly, and their two children, Kaitlyn and Mitchell.



Elana Beale was born in Sleepy Hollow, New York, and moved with her family at seven years old to Boca Raton, Florida. Throughout middle and high school, most of Elana's extracurricular revolved around two spheres: Judaism and politics. She served on the executive boards of both her local and regional temple youth groups and participated in the March of the Living. In high school, Elana served as a Grassroots Organizer for the Carol Roberts for Congress campaign and also worked on State Senator Dave Aronberg's successful campaign in 2002. This volunteer work led to an internship in Senator Aronberg's office in Greenacres for the second half of her junior year, where she was responsible for the Senator's monthly newsletter to constituents, assisting constituents, and other research endeavors.

Elana's exposure to Florida politics continued when she spent her senior year of high school enrolled in the University of Florida in Gainesville.

As a political science major, she absorbed many of the fundamentals of the Florida governmental system. She is currently pursuing a Bachelor of Arts degree in American Studies from Cornell University in Ithaca, New York.

At Cornell, Elana is a Campus Information and Visitor Relations Information Specialist, a public relations representative for the University; a Vice Chair of the Jewish Student Union; and serves as a Research Assistant to Prof. Isaac Kramnick, who specializes in Anglo-American political thought.